A life-size barcode represents the larger-than-life impact that retail has bought into our lives.
It’s an all-encompassing experience that marries the therapy of shopping, the thrill of a good film, or the complacency of knowing you have spent some quality family time.
All things happen in one place.
The right shopping space opens up a plethora of doors.
Instead of random numbers along the end of the barcode, we used R Citys’ GPS coordinates, a nod to the idea of it being the one-stop-shop for your needs.
This installation invites you to embrace the phenomena that are RETAIL.