WHAT WAS CREATED
An mobile experience
CUSTOMER TOUCH POINT:
The idea of rented furniture is an idea which still needs to be widely accepted and experienced. the furniture can be changed as frequently as every month which means less expensive bought furniture and stylish living spaces that you will never get bored of. Its furniture that is flexible/mobile furniture. we wanted to take the idea of furniture on the move literally.
5 trucks would be transformed into different living spaces, each would be labelled a particular month. They would circulate particluar areas in mumbai offering rides to people. the target audience gets to experience living in different spaces that are cosy comfortable and spaces that can changed whenever you like.