A life-size barcode represents the larger-than-life impact that retail has bought into our lives.

It’s an all-encompassing experience that marries the therapy of shopping, the thrill of a good film, or the complacency of knowing you have spent some quality family time.

All things happen in one place.

The right shopping space opens up a plethora of doors.

Instead of random numbers along the end of the barcode, we used R Citys’ GPS coordinates, a nod to the idea of it being the one-stop-shop for your needs.

This installation invites you to embrace the phenomena that are RETAIL.