WHAT WAS CREATED
3 installations around the usps of the brand
CUSTOMER TOUCH POINT:
Art Installations to showcase the essence of the brand, WALLSTREET by Kanakia Builders. The idea was to create installations around the 3 things that Wallstreet represents:
Money– created a 10ft Money Box with flying money. As CP’s entered they put their hand inside and collected as much money as they could so that they could buy shares and a live game was played with 450 channel partners
Power– This was represented by creating the exact bull that is in Wallstreet New York.
Influence– This was represented by a Sensex arrow walkway & Corporate Installation