WHAT WAS CREATED

3 installations around the usps of the brand

CUSTOMER TOUCH POINT:

Event design

THE INSTALLATION:

Art Installations to showcase the essence of the brand, WALLSTREET by Kanakia Builders. The idea was to create installations around the 3 things that Wallstreet represents:

Money– created a 10ft Money Box with flying money. As CP’s entered they put their hand inside and collected as much money as they could so that they could buy shares and a live game was played with 450 channel partners

Power– This was represented by creating the exact bull that is in Wallstreet New York.

Influence– This was represented by a Sensex arrow walkway & Corporate Installation